The Ayurveda Experience (TAE), a direct-to-consumer company focused on Ayurvedic beauty and health products, raised $27 million in a funding round led by Singapore-based venture investment firm Jungle Ventures.
The round also saw participation from investors like SIDBI Ventures, Anicut Capital and Sharrp Ventures (part of the Mariwala Family Office that runs consumer goods major Marico). Of the $27 million, about $15 million came in primary funding, with the proceeds going to the company, while the rest were towards secondary share sales by existing shareholders.
“As India continues to assert itself on the global stage, a distinctive opportunity arises for our entrepreneurs to establish global brands with uniquely Indian flavours… At Jungle, we remain deeply committed to backing founders building brands deeply loved by the customers, and TAE fits very well into this," said Arpit Beri, partner at Jungle Ventures.
Read more at:
https://economictimes.indiatimes.com/tech/funding/d2c-startup-the-ayurveda-experience-secures-27-million-in-funding-led-by-jungle-ventures/articleshow/108308181.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst
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