Butterfly Ayurveda’s range of immunity boosters are some of its innovations that help enhance immunity, improve respiratory and overall health.
The COVID-19 pandemic brought into perspective the fragility of our existing healthcare ecosystem. While the healthcare industry is soughting answers to make it more inclusive, holistic, and affordable in the post-pandemic world, Ayurveda has been playing a significant role in shaping the discourse around the new-age healthcare system. The current crisis is a powerful reminder of the need for more sustainable healthcare solutions, and Ayurveda is the saving grace we’ve all been looking for. Before we proceed, let’s delve a little deeper into the science of life.
INTRODUCTION TO AYURVEDA
Ayurveda is an age-old science that has prevailed in India since the pre-Buddhist era. It comprises a holistic understanding of health and caters to the whole body-mind-spirit complex. It is a life science that throws light upon corrective diet and lifestyle measures, with somatic practices like Yoga and meditation, use of herbal remedies and medicine, and rejuvenation therapies like panchakarma, self-massages, etc. It seeks to eliminate the root cause of health issues and caters to every individual’s unique body constitution.
Many believe that Ayurveda has gained a broad perception of being mostly belief-based. However, a close study of the Vedic texts and interactions with learned Ayurvedic practitioners say otherwise. Ayurveda is established on the principles of an evidence-based, rationalistic, and holistic approach. The ancient texts show that Ayurveda has a unique, well-elaborated, and documented pharmacology, pharmacognosy, anatomy, and detailed understanding of disease pathogenesis.
In the words of Sushruta— “Samdosha samagnischasamdhatu malkriya. Prasanna aatma indriya manaswastha iti abhidhiyate’’. This roughly translates to: “Optimum health in Ayurveda is a state of equilibrium between the doshas, metabolic fire, bodily tissues, excretory products combined with a cheerful mind, high intellect, and keen senses. Disturbance in this equilibrium leads to a diseased state.”
IMMUNITY BOOSTERS
I-Immune, Ayurvedic capsules that help expedite recovery, and increase platelet and white blood cell count.
Bronchiofly, an Ayurvedic cough syrup that helps clear respiratory tracts, protects the lungs and throat against infections’
Vita-M, an Ayurvedic medicine designed for men that helps rejuvenate and restore the body’s strength, improves stamina, and increases vigor and vitality.
While these supplements soon became crowd favorites, BA understood the alarming need of the hour and redirected its resources towards developing herbal hand sanitizers, ‘Hello Aloe’ and ‘Tulsi Neem’. Effective and gentle, these sanitizers became a common favorite with the running clinics and nursing practitioners.
DEVELOPMENT OF COVIFLY
BA soon recognized the need for an Ayurvedic medicine that not only boosts immunity but helps treat the symptoms of Covid-19. After thorough research, the R&D team at BA developed an Ayurvedic formulation made with a blend of potent herbal extracts that helps boost immunity against COVID-19, treats flu-like symptoms, and has a broad-spectrum antiviral action. Coronafly/COVIFLY is Butterfly Ayurveda’s contribution to the world in the fight against Covid-19. This Ayurvedic formulation helps people recover and alleviates symptoms like high fever, sore throat, dry cough, shortness of breath, body pain, and weakness.
BA’S SUSTAINABILITY PLEDGE
Raw Material Sourcing
From the sourcing of raw materials to designing the packaging, they ensure eco-friendly practices are followed throughout. All their raw materials are sourced from the most reliable vendors, who either own certified farms or do contract farming with farmers, ensuring the use of sustainable methods for cultivation and harvesting. The tea leaves used in the teas are procured primarily from the Glenburn tea estate in Darjeeling and Khongea tea estate in Assam. All their raw materials are tested for quality and are given a certificate of analysis before being considered for production.
Packaging
The vibrant packaging represents the vitality of life, while BA’s conscious efforts to zero down plastic packaging and use materials locally available such as the wonderful jute string to carry the tea pouches. Another such example is their biodegradable tea bags made of corn and wheat starch. BA ensures that all the ingredients and certifications are listed on the product packaging itself. They believe that transparency empowers the customers to embrace Ayurveda evermore readily and help them make a better choice.
Manufacturing
Blending the wisdom of traditional Ayurvedic methods with modern science, BA develops exciting products while maintaining the purity of ingredients, safety and efficacy of the formulations, and adhering to pharmacopoeial quality standards. All their products are manufactured in GMP-certified units and are licensed by the State Dept. of AYUSH, or by FSSAI. BA has also collaborated with several renowned manufacturing units like Charak Pharma, Blue Star Laboratories, etc. for new product development and large-scale production.
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