The court observed that Rule 170 of the Drugs and Cosmetic Rules, 1945, only prohibited the advertisement of Ayurvedic, Siddha or Unani drugs. There was absolutely no bar in the rules on the advertisement of treatment. Even as per the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954, prohibition was only on advertisement of certain drugs for the treatment of certain diseases or disorders.
The court made these observations while recently disposing of a writ petition filed by an Ayurvedic doctor from Kollam seeking permission to advertise his treatment facilities in the newspapers.
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